• we only make products

    That We Actually Use

    At SUP-Now, we pioneer paddleboard accessories and technology based on our own needs, and the needs of the SUP community. Paddleboarding is more than just a hobby. It’s a way of life.

    About Us
  • we make quality


    At SUP-Now, we believe in quality above all, but it shouldn't put a large dent in your wallet.

    View our Products
  • Getting you on the beach quickly

    Lighting Fast Shipping

    Amazon Prime Members will receive free Two-Day Shipping and non-Amazon Prime Members can add our products as shipping “add-ons”.

Enhanced Paddleboard Pouch

View Product Details

Buy Now at Amazon.com

The Sup-Now Difference

Quality and Innovation Through Passion & Dedication

The idea behind SUP-Now is very simple. It is to offer quality SUP accessories at affordable prices. When we want accessories for our own paddleboards and we are not satisfied with what is out there, we work extensively to make exactly what we want. We won’t put our logo on anything that we wouldn’t use ourselves and we take great pride in our brand and its image.


Shana Villaflor

Weekend Warrior / Los Angeles

I went through 2 different brands of straps before I thankfully found the Sup-Now paddle board strap. Being petite it thought it was going to be impossible to find one that was going to fit me without dragging on the floor. The Sup-Now strap is PERFECT!

Jason Seeker

Weekend Warrior / San Marcos

I wanted to let you guys know how well thought-out your products are. I have been in paddle boarding for 10 years and its great to see companies like yours in the market!!

Enhanced Paddleboard Carry Strap

View Product Details

Buy Now at Amazon.com