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OUR MISSION

Our purpose is to make the highest quality equipment, provide the best customer service, help paddleboarders maximize their enjoyment of the sport and make the world a better place. Our commitment demonstrates the urgency to preserve the environment while encouraging the community to do the same.

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Core Values

Design and Manufacture Top Quality Equipment, Provide the Best Customer Service, Protect the Environment, and Inspire Positivity in our Sport.

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Love

About Us

Just a man, a dog and the ocean

Paddleboard enthusiast Brian Doherty was born and raised in sunny Los Angeles California and whether it was skating his half-pipe that he built, wakeboarding with the California State Northridge Wakeboard team, snowboarding, or surfing under the blue skies in Malibu, you could always find that kid on board.

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Reviews

“I bought this to use on a hard-top (non inflatable) SUP, which I use mainly on lakes & slow-flowing rivers in Montana. Easy to stick the pads on the board, easy to thread the bungee cord through the loops — now it’s SO EASY to carry my PFD, small cooler, dry bag, water shoes, all on the front of my board without worry. Great product! Best addition to my SUP!”

- SUP-NOW BUNGEE KIT

“Really great traction for my dog on our iSUP. I was worried that it would "unstick" from my inflatable SUP. Put it on when inflated. Have used it 5x and it's like it came from the manufacturer with it in! No worries with inflating and deflating!”

- SUP-NOW PUPPY TRACTION PAD

“This bag is the perfect place for my flip flops, water bottle, phone and even had room for a few snacks. It was very easy to attach to my hard board with some straps and kept everything in one place. I am definitely glad I found it, as now I don't have to worry about losing my water bottle in the lake.”

- SUP-NOW DECK BAG

“Great cooler that’s water resistant has mesh top with phone bag and suction cups with hooks to mount to your d ring on your paddle board good sturdy design keeps your drinks ice cold easy to install overall great product I give it 5 stars I bought 2 I recommend for all."

- SUP-NOW SPLASH RESISTANT COOLER

“This travel bag has far exceeded my expectations. It is high quality material with a rugged design. The bag is spacious you can put a body in it. On my last paddle boarding adventure I packed two 10 1/2 feet inflatables with paddles, a beach chair with umbrella and the electric pump in the main compartment. In the front bag, I had my towns and mats with the leashes and dry bags.”

- SUP-NOW TRAVEL BACKPACK

“Great product. In fact I just ordered a second strap. The strap was easy to install and makes carrying my SUP down to the lake much easier. In addition, I can now hang both SUP's from the wall in the garage keeping them safely stored and out of the way.”